Taylor Swift, known for her musical prowess, love for cats, and culinary skills, has recently picked up a surprising new interest, thanks to her relationship with Kansas City Chiefs star, Travis Kelce. Swift, who has attended several of Kelce’s games since they began dating in September 2023, has developed a genuine fascination with football, especially the strategic side of the game. This unexpected hobby has caught the attention of many, including Kansas City Chiefs quarterback, Patrick Mahomes.

Mahomes shared that he was pleasantly surprised by Swift’s genuine interest in football. He mentioned that Swift has been asking insightful questions about the game and even started drawing up her own plays. Mahomes joked that some of her plays were so good that the Chiefs might consider using one in an actual game. He also appreciated Swift’s enthusiasm, calling her interest in the sport “genuine and cool,” a testament to how invested she’s become in understanding the game.

Swift’s presence at NFL games has had a massive impact, not just on the Kansas City Chiefs but also on the NFL as a whole. Reports have shown a significant increase in sponsorship deals and a rise in female viewership since Swift began attending games. The NFL has seen a 53% increase in teenage girl viewership and a 24% jump among women aged 18 to 24. Her appearances at games, especially during the Super Bowl LVIII, contributed to one of the highest-ever television audiences, with 123.7 million viewers tuning in.

The NFL has embraced the influx of new fans, particularly young women, who are drawn not only to Swift but also to the sport she’s come to enjoy. NFL Commissioner Roger Goodell acknowledged this new wave of fans, stating that Swift’s presence has created interest beyond just her relationship with Kelce, making her a true football fan in her own right.