The WNBA will be back on August 15 once the Olympics conclude on August 11
The arrival of Caitlin Clark and Angel Reese has brought tremendous success to the WNBA in every aspect. From the Draft on April 15, which became the most-watched with 2.4 million viewers, marking a 307% increase over 2023, to the recent All-Star game that drew 3.44 million viewers and peaked at 4.1 million-a 305% increase over last year’s game. It was undoubtedly the best All-Star game in the league’s history.
The two most-watched non-All-Star games this season have been between Clark’s Indiana Fever and Reese’s Chicago Sky. Each game surpassed 2 million viewers. This spike in viewership is reflected in merchandise sales as well. According to the “Sports Business Journal” and data from Fanatics, the league’s official retail partner, sales of league merchandise have increased by over 500% since the beginning of the regular season on May 14 compared to the same period last year. There’s been a 1,000% increase in player-specific merch sales, with Clark and Reese occupying the top two spots.
Top-Selling Jerseys in the WNBA
The top-five selling jerseys belong to Caitlin Clark (Fever), Angel Reese (Sky), Sabrina Ionescu (Liberty), and Aces’ Kate Martin and A’ja Wilson. Among the 12 teams in the league, the top five in merchandise sales are the Fever (11-15), Sky (10-14), Liberty (21-4), Aces (16-8), and Storm (17-8). The high sales for Liberty, Aces, and Storm are expected due to their strong performances this season, but the surge for the Sky and Fever is undoubtedly driven by their star players.
A Historic Season Unfolds
This historic season, which still has a lot more to come, has seen 17 WNBA games that have topped 1 million viewers. Caitlin Clark has played in 15 of these 17 games, showcasing her significant impact on viewership. This is a remarkable achievement, considering the league hadn’t reached the million-viewership mark in the previous 16 years.
The league will return on August 15 after the Paris Olympics conclude, with many exciting events yet to unfold. The MVP race, currently led by A’ja Wilson, the Rookie of the Year award, which I’d undoubtedly give to Clark over Reese, and the potential playoff berths for the teams of these two star rookies-all of these will generate even more views and revenue for the WNBA.
News
Patrick Mahomes opens up on Alex Smith’s impact on his development as Chiefs QB eyes 3-peat- wan
Patrick Mahomes spent his rookie season sitting behind Alex Smith (Image Source: Getty) Patrick Mahomes is not even 30 years old yet, and he is already doubtlessly…
IN PHOTOS: Patrick Mahomes, wife Brittany dote on daughter Sterling as 3-year-old takes up new sport-wan
Patrick Mahomes, wife Brittany dote on daughter Sterling as 3-year-old takes up new sport Patrick Mahomes fans have seen his daughter, Sterling Skye, grow up through updates…
NFL Fans Are Praising Kansas City Chiefs Punter Harrison Butker For His Powerful Quote To His “Enemies” On Social Media wan
Harrison Butker (via Getty Images) Many NFL players know that it is extremely difficult to be universally loved in the sport. On the flip side, it is way easier…
“I’m better than Patrick Mahomes”: US flag football star makes daring claim for 2028 LA Olympics-wan
Kansas City Chiefs v Jacksonville Jaguars – Source: Getty Patrick Mahomes and several other NFL stars have expressed their desire to participate in the 2028 LA Olympics,…
Fans Unite in Agreement on Caitlin Clark After WNBA’s Big Announcement wwan
Since the WNBA’s return from the Olympic break, the Indiana Fever have been one of the hottest teams in the league. After starting the season 1-8, Indiana…
ESPN’s Monica McNutt Called Out by WNBA Fans Over Sudden Caitlin Clark Turnaround wan
The pundits have had nothing but good things to say about Caitlin Clark and the Indiana Fever now that they’re in the midst of an absolute tear. The…
End of content
No more pages to load