From the dance moves of a literal prince to her very own prince charming taking to the stage, Taylor Swift’s first three shows at Wembley Stadium proved people aren’t sick of the Eras Tour yet.
Swift and her economic impact have swept Europe. The European Central Bank is monitoring how the tour will affect inflation; hotels across the continent have sold out around her tour dates; and in the UK alone she’s expected to pump $1.26 billion into the economy, according to a Barclays report.
The Eras Tour was always set to be immensely profitable for Swift, but she’s set to make even more money thanks to one key business move. Swift is set to play eight nights in London and six in cities like Toronto — and she’s skipping nearby cities that she’s hit on past tours like Ottawa.
