Donna Kelce has revealed that her son ‘likes attention’ and is ’embracing’ his time in the spotlight as his relationship with Taylor Swift continues to raise his profile to stratospheric heights.

In an interview with Good Morning America on Monday, Donna, 71, shared her thoughts on the Kansas City Chiefs star’s blossoming romance with the Cruel Summer singer, 33.

He likes attention, so as long as he can handle it, I don’t have any problems with it. She’s a very nice person.’

Donna added: ‘I’m sure everybody is tired of our family in some respects, but it is really with joy that we are able to do things together.’

Travis, 34, certainly has been making the most of monetizing from his relationship with Taylor, having filed five new trademarks alone last month.

In addition to his name, the NFL player is reportedly also looking to trademark his Instagram handle, ‘Killlatrav,’ his signature catchphrase, ‘Alright Nah,’ a reference to his jersey number, ‘Flight 87,’ and ‘Kelce’s Krunch.’

According to Gerben, the filings are said to claim that Kelce will use the trademarks for a variety of purposes, including pins, posters, bobbleheads, clothing and even a cereal.

The ‘Killatrav’ filing states that its intended purpose is for jewelry, including label pins.

Both his social media handle and ‘Alright Nah’ catchphrase were well-known and associated with Kelce by NFL fans, with the latter popularized by his frequent use of it during his ‘New Heights’ podcast with his brother, Philadelphia Eagles center Jason Kelce.