The rapper also surprised fans by praising Taylor Swift while dragging himself.
Earlier this month, Eminem released his highly-anticipated conceptual album, The Death of Slim Shady (Coup de Grâce), which sees the star, real name Marshall Mathers, battle his alter ego, Slim Shady, to the death through a series of songs and rap battles.
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For context, Marshall created Slim in the very early days of his career back in the ‘90s, and the persona is renowned for his provocative and offensive lyrics.
Throughout the album, Marshall repeatedly acknowledges the childish way that Slim has targeted marginalized communities over the years, and calls him out for deliberately provoking outrage for the attention.
In “Guilty Conscience 2,” for example, he raps: “Just immature and literally you’re still mentally 13 and still thirsty for some controversy.”
On the other hand, Slim mocks Marshall for “gaining a conscience” and accuses him of being scared of getting “canceled.”
And Eminem continued with the theme of his album by going head-to-head with an AI version of Slim in a new video created with Complex.
Complex / Via youtube.com
In the video, Marshall seems to be exasperated when Slim appears in the chair next to him and claims: “I’ve been sent from the past to save our career.”
“Save my career?” Marshall asks. “My 25-year career where I sold, like, a billion albums? I think I’m doing pretty fucking fine.”
But Slim hits back, and the two end up bickering with one another as Marshall shades himself by criticizing the alter ego that he ultimately created.
“So you think it’s entertaining to be a dickhead and just piss people off?” he asks. “Look, man, I’ve grown up, my fanbase has grown up, the world’s changed. Fucking people are way more sensitive now.”
He then references the increasing backlash he has faced online in recent months as he said: “Every other week on TikTok, Gen Z discovers you on Monday and cancels me on Tuesday!”
