In three days, so many Swifties came through that now everyone is just trying to get some rest.

Donuts Delite, a family-owned doughnut store in Rochester, N.Y., ran a three-day promotion during the weekend on Taylor Swift and Buffalo Bills-themed doughnuts, anticipating the pop icon’s expected visit to nearby Highmark Stadium for the divisional round playoff game between the Bills and Kansas City Chiefs.

The promotion generated so much demand that Donuts Delite owner Nick Semeraro brought in more than 30 extra workers and had to alter the store’s hours, keeping it open 24 hours for three consecutive days. And even then, that wasn’t enough; Semeraro said friends and family, including his wife, Holly, and three children Noah, Cole and Reed came in to help.

It was a matter of everybody pitching in, all hands on deck,” Semeraro told USA TODAY Sports on Monday morning in a phone conversation. “It was wild, crazy. What a ride. What I can tell you is we’re all tired today. It stirred a lot of emotions on both sides, but we take pride in what we do and we’re thankful for all the interest. What a blessing.”

Semeraro gave many of the workers who pulled extra shifts the day off Monday and was back in his office to take stock of everything. He said there was still no official count on the amount of Swift doughnuts sold and couldn’t offer a rough estimate due to the sheer volume and to the work that it would take to count inventory.