How Taylor Swift helped NFL franchises make $4,000,000 a night. Getty
Taylor Swift has been everywhere recently, including spending plenty of time at NFL stadiums. She sold out plenty of them for her Eras Tour’s domestic leg, and she spent time as a fan watching Travis Kelce and the Kansas City Chiefs play games.
That all had a profound financial impact. Singapore’s main bank said Swift’s trip to their country boosted its GDP during that time. The Fed of Philadelphia said tourism was way up for her visit as well. NFL owners also saw an influx of money thanks to the singer.
NFL ratings were up partly as a result of Swift’s appearances. Fans at home were often watching to catch a glimpse of the singer, and networks were happy to oblige whenever Kelce made a play worthy of praise.
Ultimately, the biggest financial impact she had on the NFL was just through her shows. All 53 shows in the USA were at NFL stadiums. The singer did take home almost all ticket revenue, which was essentially sold out everywhere. Teams, on the other hand, got a rental fee for housing the shows.
Those NFL teams made it big with concessions, parking, and merchandise at the sold-out shows every night, every weekend, for months. Premium seating revenue took off as well thanks to local businesspeople and celebrities trying to get into the Eras Tour. A report from Sportico detailed that teams took in $4 million or more per night after expenses for Swift’s concerts.
That means that, for example, the Tennessee Titans netted $12 million from her stop at Nissan Stadium, which went for three nights. Not all teams, like the Carolina Panthers, got to host Swift, but those that did came away strong.
Travis Kelce may propose to Taylor Swift in-season
It’s generally agreed upon by NFL players and their partners that engagements and weddings should all happen during the offseason. That offseason came and went, and the rumored engagement between Travis Kelce and Taylor Swift didn’t come.
Could Taylor Swift and Travis Kelce get engaged? (Imagn)
Marca is reporting that it’s going to come sooner rather than later, and he could buck the trend and ignore the unwritten rule. An engagement, while potentially distracting, could result in even more attention on the NFL this season, though.
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