Inside celeb lingerie wars as Love Island stars take on supermodels like Abbey Clancy and Rosie Huntington Whitely

WHILE most of us are wrapping up warm, celebs have been stripping off to show off their Christmas undercrackers.

For the likes of Heidi Klum, Rosie Huntington-Whiteley and Abbey Clancy, flaunting your festive frills is a money-spinner.

Rosie Huntington-Whiteley modelling the Blossom embroidery bra, £24.50; Brazilian briefs, £11.20Credit: M&S
But they face competition as a new generation of reality stars, including India Reynolds and Tasha Ghouri, land big deals on smalls, cashing in on tie-ins with Boux Avenue and Ann Summers.

As the supermodels and Love Islanders go head to head, Alison Maloney looks at some of the saucy collaborations hitting the market.

Here she gives her verdict on who makes the best stocking fillers, with ratings out of ten for style and price.

TOTALS:

Supermodels: 29
Love Islanders: 24

HEIDI KLUM

SUPERMODEL Heidi, 49, caused controversy earlier in the year by posing in sexy lingerie alongside her 18-year-old daughter Leni, with some branding the campaign “creepy”.

But she brushed off criticism of the original Intimmissimi shoot to launch the brand’s festive undies.

Leni: Pyjama set, £94 , Heidi: Triangle bra, £47; Brazilian briefs, £21Credit: The Mega Agency
Heidi flaunted her incredible body in a sheer lace bra, in seasonal scarlet, with luxury Brazilian briefs.

ROSIE HUNTINGTON-WHITELEY

ROSIE’S latest Marks and Spencer collection celebrates one of the most established celebrity collaborations on the High street – now in its tenth year.

And with M&S always a go-to for Christmas gifts, it’s bound to be a seasonal sell-out.

The 35-year-old model from Devon, who is married to actor Jason Statham, has enjoyed big success in the smalls department, with one of her pieces selling every 20 seconds.

So the future definitely looks Rosie.

Total: 10

ABBEY CLANCY

MODEL Abbey teamed up with Victoria’s Secret to front their first Christmas campaign, Share The Joy – and she’s certainly doing that.

The former Strictly champ and mother- of-four, 36, launched a full range which spanned ranged from sexy stockings and suspenders to comfy PJs.

Lipstick red lace demi-bra, £59; strap thong, £35Credit: The Mega Agency
The festive red bra and thong combo is on the pricier side, coming in at £94.

No doubt the stunning model will be having a very Abbey Christmas after finding a bumper pay-cheque under the tree.

Total: 7

INDIA REYNOLDS

FORMER Page Three girl India starred in Love Island in 2019, and now models saucy looks for undies brand Pour Moi.

The 31-year-old unveiled her India Loves winter collection last month, saying she wanted women to feel fabulous in her designs.

Eyelash bra; £32; brief, £18
“It is all about feeling sexy, having fun,” she said.

She also launched a Q&A on the brand’s website for baffled partners looking for advice on shopping for their other half.

Total: 7

HAILEY BIEBER

MODEL Hailey has joined the Victoria’s Secret campaign, making her a Christmas Angel.

The 26-year-old – who recently appeared on Forbes 30 Under 30 Power List – posed in a white bra and pants with black trim for the saucy photoshoot.

Dream Angels push-up bra, £55; thong £14.50Credit: Victoria’s Secret
Pop star hubby Justin will be happy to catch her Under The Mistletoe in this racy number.

Total: 6

JESS & EVE GALE

THE Island twins, 23, have definitely embraced the idea of a Christmas stocking in their latest collections with Nikki Intimates.

The pair, who starred in the sixth series of the ITV2 show, posed in festive green and red, with matching styles of stockings, suspenders and lace chokers.

Eve: Hayley green suspender set, £56; Jessica: Hayley red suspender set, £56Credit: Nikki Intimates
The image sets the tone for the rest of their racy, lacy collection – with sexy seeming to trump comfort.

Total: 4

OLIVIA BOWEN

AFTER leaving the Love Island villa, in 2017, Olivia launched her own clothing range with Miss Pap as well as a make-up range with W7 Cosmetics.

But last month she was plugging the Boux Avenue brand, posing in a black Lorena body that showed off her curves.

Olivia recently plugged a sexy £44 Lorena outfitCredit: oliviabowen/Instgram
Olivia, 28, who starred in her own reality show in the run-up to her wedding to Love Island partner Alex Bowen, certainly added some sparkle to the Christmas celebrations.

Total: 7

TASHA GHOURI

LOVE Island star Tasha didn’t waste much time signing a cracker of a deal with racy brand Ann Summers after leaving the TV villa this summer.

The 24-year-old – the show’s first deaf contestant – launched the campaign last month by posing in a sexy Santa suit and various underwear sets, along with towering heels.

Carmen balcony bra, £25.20; thong, £10.50Credit: Anne Summers
She also sleighed her many admirers by stripping off to this red lacy set to pose with a pair of reindeer.