KATY Perry may not be very popular as a judge on American Idol, but the singer has become a big success in the business world.
So much so she could walk away from Idol any day and still have a steady income.
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Katy Perry has a growing empire outside of American IdolCredit: Getty
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Katy performs inside Windsor Castle grounds at the Coronation Concert, in Windsor, west of London on May 7, 2023Credit: AFP
Katy has been judging aspiring singers since season 16, way back in 2018.
And she doesn’t come cheap.
The Firework singer makes a reported $25million per season – more than co-judges Luke Bryan and Lionel Richie combined.
Katy routinely finds herself on the list of most successful singers, and overall is said to be worth over $300million.
So where does all that money come from?
Take a look at some of Katy’s most lucrative side jobs.
IT’S ALL ABOUT THE SHOES
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Katy celebrates the launch of her latest Shoe Collection at Macy’s Herald Square on May 08, 2019 in New York City.Credit: Getty
Katy Perry Collections was formed in the spring of 2017 and sells bold and glamorous shoes for women.
Earlier this month, the business advertised its new spring shoe.
“The Beed is the shoe for your zig-zagging, ball-balancing life #shoesdaytuesday,” the post was captioned.
The shoes are made from woven nappa leather in the front with a flat, leather base, according to the website.
On the heel of the shoe were three electroplated beads.
The open-toe shoe had two beads, making the heel shorter.
According to the website, The Bead Too Zig Zag heel (open-toe) sells for $109.00 in gold and comes in sizes 5 to 11.
The Beed Zig Zag Mule (closed-toe) sells for $139.00 in Biscotti and ranges from sizes 5 to 11.
VIVA LAS VEGAS
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Katy performs onstage during Katy Perry: PLAY Las Vegas Residency at Resorts World Las Vegas on December 29, 2021Credit: Getty
Since the end of 2021, Katy has been playing around in Sin City with her own artist residency.
Katy opened the show, titled Play, to sold-out crowds at the Resorts World hotel theatre on December 29, 2021.
After an initial successful run, Katy kept adding and adding more performances.
She plans to end her personal playtime later this year.
When she finally closes up shop, she will have played more than 80 shows and banked nearly $100 million.
HERE KITTY KITTY
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Katy attends the CoverGirl Katy Kat Matte launch at The Waterfall Mansion on May 1, 2016 in New York City.Credit: Getty
In 2016, Katy started a partnership with CoverGirl and created the Katy Kat Collection.
The colorful products include everything from demi-matte lipsticks to vibrant mascaras.
In fact, the Katy Kat Eye Mascara was the first-ever blue mascara for CoverGirl.
Katy calls it simply Perry Blue.
SCENT OF A WOMAN
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Katy celebrates the launch of her debut fragrance Purr at Sears, Toronto Eaton Centre on June 30, 2011 in Toronto, CanadaCredit: Getty
California Gurls, and everyone else for that matter, can not only dress like Katy and look like her – they can even smell like her, thanks to Katy Perry Fragrances.
The first scents were created in 2010, and bear names like Mad Love, Killer Queen and Purr & Meow.
And Katy takes the brand seriously, often taking a first-hand approach.
“It took us something like 30 or 35 tries to get it right,” the singer told Women’s Wear Daily about her custom smells.
“I wanted some floral [notes], like jasmine, but I also wanted red velvet flower, which is incredible.”
APPLE OF HER EYE
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A partially used bottle of Braggs Apple Cider Vinegar sits on a kitchen counterCredit: Getty
In 2019, Katy, along with fiance Orlando Bloom purchased Bragg Apple Cider Vinegar, which bills itself as the world’s top apple cider vinegar producer in the country.
Based in Santa Barbara, Bragg has been a busy health food brand since 1912.
According to the company’s website: “Carrying on his legacy for the past 65 years, his adopted daughter, Patricia Bragg has grown our specialities and preserved the high standards of Bragg.
And now, Patricia has invited longtime friend and Bragg lover Katy Perry along with a few other partners to take us into Bragg’s next chapter and deliver simple health for generations to come.”
DRINK UP
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Katy and a partner launched their own non-alcoholic drinkCredit: De Soi
Katy Perry launched a line of sparkling non-alcoholic aperitifs in January 2022 called De Soi, aiming to cut out the need for alcohol by focusing on flavor.
Every ingredient is said to be natural, and each drink includes adaptogens — a fun spritz that doesn’t come with a hangover.
The flavored drink combines culinary botanicals and mind-mellowing adaptogens that help unwind, according to De Soi CEO Scout Brisson.
“Inspired by the French ethos of pleasure and restraint, De Soi is a range of non-alcoholic apéritifs made with natural adaptogens,” he explained. “Co-founders Katy and Morgan first met at the start of 2020, when they were both pregnant and looking for a way to unwind without booze.
Their shared love for a spritz and desire for an elegant alternative to alcohol planted the seed for the establishment of the company.
They both prioritize wellness across their lives, so they set out to craft a drink that was fun, relaxing and delicious, but without the alcohol.”
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