How does the crimson red paint on her lips stay perfectly in place?

After the Kansas City Chiefs beat the Baltimore Ravens 17-10 on Sunday — securing their spot in Super Bowl 2024 in the process — Taylor Swift and Travis Kelce sealed the deal with celebratory kisses aplenty, but the superstar’s signature scarlet lipstick didn’t budge.

“She just enjoyed a long smooch with Travis Kelce on camera, and her lipstick did not smudge or show up on his lips. What gives?” one person tweeted.

“The staying power of Taylor swifts [sic] lipstick should be studied by scientists,” another quipped.

Neither Swift nor her longtime makeup artist, Lorrie Turk, tend to share the shade she’s wearing at a particular time; that said, her fondness for a select few lip hues has been well documented.

Travis Kelce #87 of the Kansas City Chiefs celebrates with Taylor Swift after a 17-10 victory against the Baltimore Ravens in the AFC Championship Game at M&T Bank Stadium on January 28, 2024 in Baltimore, Maryland.

Taylor Swift planted a celebratory kiss on Travis Kelce after the Chiefs defeated the Ravens on Sunday, advancing to the Super Bowl.

Taylor Swift looks shocked and scared in Baltimore Ravens hype video ahead of Kansas City Chiefs game

Fans on social media were stunned by her lip color’s lasting power.

“She just enjoyed a long smooch with Travis Kelce on camera, and her lipstick did not smudge or show up on his lips. What gives?” one person tweeted.

Among the “Cruel Summer” songstress’ go-tos? MAC Retro Matte Lipstick in Ruby Woo, CoverGirl Exhibitionist Lipstick in Hot, Nars Velvet Matte Lip Pencil in Dragon Girl and Pat McGrath Labs LiquiLust: Legendary Wear Matte Lipstick in Elson 4, the latter of which has sadly been sold out for months.

But as far as Swift’s secret for achieving transfer-proof lipstick goes, she did share a pro tip with Allure in 2011.

These are Taylor Swift’s favorite red lipsticks

Swift matched her lip color to her cherry-hued Guest in Residence sweater on Sunday.

She also shouted out the Chiefs with her jewelry, including a gold pendant featuring the team’s logo and a ring set with a tiny replica of Kelce’s jersey.

“There are tricks I’ve learned from makeup artists on shoots. They put on the red lipstick, then blot it with a tissue, then they put powder over the tissue and sort of press it onto your lips. Then re-apply,” she told the magazine at the time.

“It turns it into a stain that lasts much longer.”

We’re guessing she’ll be relying on the same trick of the trade come Super Bowl Sunday.