KIM Kardashian has raked in millions during the first five minutes of the launch of her new Skims Men’s line.
The Kardashians star released sexy ads with Nick Bosa, 26, and Neymar, 21 to announce the launch.
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Kim Kardashian launched her new Skims Mens lineCredit: Instagram
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The Skims Men’s Campaign featured Neymar Jr., Nick Bosa and Shai Gilgeous-Alexander (pictured)Credit: Skims
On Thursday, October 26, sources told TMZ the fashion line had the biggest day of sales.
The Skims website received traffic records and pulled in about 25,000 orders within the first five minutes of its opening.
The shapewear brand expanded into briefs, undershirts, and boxers.
Prices for the menswear items range from $16 to $54.
“The men’s category as a whole has really been a race to the bottom, of multi-packs and discounts,” Skims co-founder Jens Grede told the Wall Street Journal on Monday, October 23.
“We’re trying to excel and show men that there’s just a different level of comfort and performance you can have in your first layer.”
In her press release, Kim, 43, stated: “The expansion into the menswear space is a major milestone for the brand, and a testament to Skims’ commitment to providing solutions for everybody.”
THE MALE MODELS
The campaign included shirtless photos of its model lineup including the San Francisco 49ers’ Nick, the Brazilian soccer star Neymar, and Oklahoma City Thunders player Shai Gilgeous-Alexander.
In the steamy ads, Neymar – who is set to miss the rest of the season – posed in boxers.
The soccer star exposed his tatted ink on display in the topless snaps.
The 31-year-old star suffered an ACL injury while against Uruguay.
He left in floods of tears after being stretchered off during Brazil’s 2-0 defeat.
The Champions League winner spoke out about the injury and posted: “It’s a very sad moment, the worst.
“I know I’m strong but this time I’ll need my [family and friends] even more.
“It’s not easy going through injury and surgery, imagine going through all that again after 4 months of recovery.”
He continued: “I have faith, even too much… But the strength I put in the hands of God so that he can renew mine.
“Thanks for the messages of support and love.”
My body was too weak to hold a cup – I thought it was stress, it was far worse
‘PINCH ME MOMENT’
Also on Monday, in an interview with GQ, the Hulu star revealed the inspiration for the athletic angle came from “experiencing sports with my kids, having it be a part of our daily life with my daughter who loves basketball, my son [who] plays American football and soccer.
“Having someone from each sport, and me traveling the world to go to these soccer games with my son and all of his friends — getting some of their idols in the campaign is like a ‘pinch me’ moment.”
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Kim said: ‘The expansion into the menswear space is a major milestone for the brand’Credit: Hulu
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The Skims Mens line includes briefs, undershirts, and boxersCredit: Skims
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The Skims Men’s Campaign came from Kim ‘traveling the world to go to these soccer games with my son’Credit: Skims
