Kylie Jenner earns less than The Rock on Instagram? 10 celebrities able to charge up to US$1 million for a single post, Taylor Swift, 138 million Instagram followers?

With the world’s biggest celebrities holding more Instagram followers than the populations of several countries, it’s no wonder that they could, and sometimes do, charge carefully-paired brands a fortune to share a curated post with their fans.

So who has the biggest earning potential? Read on to find out how much the top-rated celebrities on Instagram could really earn from a single post, based on Hopper HQ’s Instagram Rich List.

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10. Nicki Minaj, 120 million Instagram followers, US$625,000 per post

Onika Tanya Maraj-Petty – aka Nicki Minaj – is one of the most influential female rap artists of all time, behind foot-tapping hits Super BassStarships, and Anaconda. The currently pregnant superstar has topped the Billboard Hot 100 twice and has also been nominated for 10 Grammy Awards. In 2016, Minaj was included on the annual Time list of the 100 most influential people in the world.

9. Jennifer Lopez, 127 million Instagram followers, US$663,000 per post


J-Lo fans get a sneak peek into the Latina goddesses’ life on Insta. The star has documented it all, right from her killer workouts to announcements regarding her personal life; Jlo does it all here.

8. Taylor Swift, 138 million Instagram followers, US$722,000 per post

Taylor Swift is definitely one of the most followed people on Instagram. One may think it’s her magical voice or gorgeous looks, but actually her Insta fame is credited to her cats.

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7. Justin Beiber, 143 million Instagram followers, US$747,000 per post

The star communicates about his personal and professional life through Instagram and that hits the spot with his fans/Beliebers. He opened up about drugs, fame and also called himself the most-hated person on the planet. He also shares lovely pictures of his life with supermodel Hailey, which is a treat for his fans.

6. Beyoncé, 151 million Instagram followers, US$770,000 per post

So we know that Beyoncé charges a bomb per post on Instagram, but did you know the queen follows no one on Insta? It’s a strange thing to do, but true queens don’t need to adhere to any rules. Her insta is packed with compelling captions, professional-looking photos, but also candid moments.

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5. Selena Gomez, 185 million Instagram followers, US$848,000 per post

She is one of the most influential celebrities on social media. Her on-again off-again relationship with ex-Justin Beiber has translated to liking and unliking posts on Instagram, and fans are always keen to hear the goss about the latest developments. She recently unloaded her entire year on her Instagram page and fans couldn’t get enough.


4. Ariana Grande, 196 million followers, US$853,000 per post

The queen of Instagram is Ariana Grande. She’s winning hearts with her albums and she shares it all from behind-the-scenes photo shoots to heartfelt messages. In fact, her latest post sparked pregnancy rumours among fans.

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3. Kim Kardashian, 180 million Instagram followers, US$858,000 per post

Fans get a daily dose of her make-up and skincare collections on Kim K’s Insta stories. Her feed is full of everything that happens in her life – make-up, glam, kids, Kanye and family. While there is a good amount of sexiness, her most-liked posts are ones where Kim Kardashian is fully clothed and in full mum mode.

2. Kylie Jenner, 188 million Instagram followers, $986,000 per post

She is a force to reckon with and undoubtedly the highest-paid female Instagram influencer – leaving behind names like Beyoncé, Kim Kardashian, Selena Gomez. Anyone following Kylie on Instagram gets first-hand information on her life, daughter, business, and parties. She teams up with bestie Anastasia Karanikolaou for some pretty entertaining Tik Tok videos, too. All in all, this is one engaging account that fans look forward to.

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1. Dwayne Johnson, 192 million Instagram followers, US$1,015,000 per post

Dwayne “The Rock” Johnson can make more through one post on Instagram than what most people make in a lifetime. The wrestler-turned-actor could charge advertisers more than US$1 million for each sponsored post, according to the social media marketing firm Hopper HQ. The news of Johnson’s wealth is no surprise, as the 48-year-old was named one of Hollywood’s highest-paid actors in 2019 by Forbes and has now topped the Instagram Rich List.

This article originally appeared on Luxurylaunches.

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