Meghan is reportedly keen to get King Charles’ seal of approval on her lifestyle brand American Riviera Orchard, amid claims of a ‘rivalry’ between the two

Meghan’s move into the world of selling lifestyle products such as bespoke jams and dog treats, has been a frequent topic of conversation in recent weeks.

Following reports that Meghan is seeking King Charles’ nod of approval for her lifestyle venture American Riviera Orchard, an insider spilled to OK! Magazine’s US edition, “Meghan is looking for support wherever she can get it.”

The source continued, revealing, “Princess Eugenie and Princess Beatrice are at the top of her list, but she is shooting even higher and would love to get King Charles to give his stamp of approval.”

This intrigue emerges amid whispers of a possible tiff between the Royals, known for their own range of domestic and gift items, and Meghan’s new business pursuits.

With King Charles’ Highgrove residence also selling luxury organic goods like jams and honey, the notion of any friction is dismissed by ex-BBC Royal reporter Jennie Bond, who told OK!, “I absolutely refuse to buy into suggestions of a petty rivalry between Meghan’s products and the release of new products from the Highgrove estate.”

Jennie added, “Highgrove has been coming up with new products for years now. The marketing might have become more sophisticated over time, but there has always been publicity about the organic produce from the farm and gardens.”

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“I really don’t think that Charles or his marketing people would sink so low as to try to deliberately compete with or scupper Meghan and her team. Why would Charles want to make things worse than they already are? So I think it’s a load of old nonsense and would be beneath him.”

Meghan Markle’s foray into the gourmet jam market with her American Riviera Orchard lifestyle label has set Royal circles and supporters abuzz, with many expressing a sense of relief, say experts.

Instead of the much-anticipated “tell-all” book from Meghan, we’re seeing her spread her wings in the artisanal food space.

Emma Clifton, a journalist at Australian Women’s Weekly, suggested that this pivot is likely a breath of fresh air for the Royal Family.

Celebrity PR guru Waylon Tate spoke to Australian Women’s Weekly about Meghan’s unique approach to branding her new venture, saying: “What I’ve seen so far, although she’s been pretty clandestine about it everything surrounding this new brand, is that it’s Meghan and it’s Meghan alone. You can even see it on Instagram. It’s not Meghan and Harry – it’s by Meghan.”

Tate further remarked: “This is the emancipation of Meghan. It’s her saying, ‘I’m a smart, savvy businesswoman. And here’s an introduction to my family on my terms’.”

Clifton noted: “Considering how much anticipation there was for Meghan’s supposed ‘tell-all-novel’, her pivot into domestic goddess should surely mean there are a few sighs of relief around the palace…for now.”