Mattel’s decision to celebrate former Seattle Storm player ignites controversy over the Chicago Sky’s rookie exclusion

In a week that’s seen cheers and jeers, former Seattle Storm legend Sue Bird has found herself at the center of a storm, and it’s all thanks to the fans of rising star Angel Reese.

Sue Bird, the iconic figure of the WNBA, is being immortalized as a role model Barbie doll in celebration of Barbie’s 65th anniversary. For Bird, who was drafted by the Storm with the No. 1 pick in the 2002 WNBA draft, the honor is both a nod to her illustrious career and a trip down memory lane. “I was really excited when I heard,” Bird shared with People. “I grew up playing with Barbies, so it’s kind of a surreal moment when something like this happens.”

NEW: Barbie is releasing their Sue Bird Role Model doll to honor the basketball legend whose record-breaking legacy pioneered the way for growth in the women’s league. pic.twitter.com/VogiGFlKxv

— Women’s Hoops Network (@WomensHoops_USA) July 16, 2024

Yet, what should be a moment of pure celebration has turned into a controversial topic, thanks to the passionate fanbase of Angel Reese. Known as the “Bayou Barbie” during her college days at LSU and also dubbed the “Baltimore Barbie” due to her Maryland roots, Reese has rapidly become one of the WNBA’s most popular players. Her charisma and talent have been pivotal in boosting the league’s viewership and attendance.

Generational shift: Angel Reese fans upset over Barbie snub

Angel Reese’s Bold TransformationInstagram @angelreese5

Despite Reese’s burgeoning popularity and her key role in the Chicago Sky’s lineup, Mattel’s decision to bypass her for a Barbie doll has sparked an uproar. Fans of Reese, who has embraced her “Bayou Barbie” persona, were left fuming when news broke that her trademark application for the moniker was denied by the U.S. Patent and Trademark Office. The reason? Mattel owns the trademark to Barbie.

Darren Heitner, Reese’s IP and NIL attorney, explained the decision to On3. “We discussed internally and determined that it was in Angel’s best interest to not unnecessarily instigate Mattel,“ Heitner said. “While initially it seemed worthy to obtain the registration, Angel has pivoted away from selling Bayou Barbie merchandise. As such, the appropriate business decision was made to simply let the application abandon.”

Sue Bird’s career, marked by four championships and a record 13 All-Star appearances, is nothing short of legendary. However, the excitement around new talents like Angel Reese highlights a generational shift. Bird’s retirement in 2022 closed a historic chapter, while Reese represents the vibrant, dynamic future of the league.

In the end, while Bird’s Barbie is a tribute to her trailblazing journey, the clamor for an Angel Reese doll underscores the evolving landscape of women’s basketball. The fans have spoken, and their message is clear: the future is now, and it’s time for new heroes to be celebrated.