Shaquille O’Neal has hit out at Kanye West after the rapper called out the basketball legend’s friend and Authentic Brands Group’s (ABG) billionaire owner Jamie Salter on social media.

Both O’Neal and West were at the Super Bowl in Las Vegas and the four-time NBA champion appeared to suggest the rapper snubbed him at Allegiant Stadium.

The pair have clashed in the past when West seemed to question O’Neal and Salter’s business relationship.

ABG own the rights to O’Neal’s name and the TNT analyst owns a large stake in the company but West took to social media to question who had the ‘extra one per cent for control and voting rights’ in their partnership.

O’Neal hit back and told the controversial artist to ‘worry about your business’. He even quoted West by adding ‘to quote the great Kanye West “I got more money than you, so why would I listen to you”.’

West took to social media again on Tuesday night to suggest Salter had cut all contact with him in recent months.

He posted: ‘DOV CHARNEY IS MY BROTHER AND ME AND MY WIFE’S BUSINESS PARTNER WHEN JAMIE SALTER AND EVERYONE ELSE WOULDN’T TAKE MY CALLS HE LET ME SLEEP AT HIS FACTORY DOV CHARNEY JONAH HILL AND JON RAFMAN ARE 3 PEOPLE WHO INSPIRED MY APOLOGY.’

O’Neal quickly jumped to the defense of his business partner, suggesting West chose not to speak to him in person at the Super Bowl.

He replied: ‘Who cares stop b****in and snitchin. I know you saw me at the Super Bowl i was waiting for u to say something smart. man up. nobody wanna see u cryin man up lil boy’. He has since deleted the post.

O’Neal and West also clashed over Kyrie Irving, when the Dallas Mavericks star controversially promoted a film that contained anti-Semitism.

It comes after both men had very different experiences with Taylor Swift on Sunday.

The singer allegedly had West removed from the Super Bowl after the rapper tried to upstage her on Sunday night, according to former NFL star Brandon Marshall.

Swift is said to have ‘made a call’ to have Kanye booted out after he intentionally bought seats at Las Vegas’s Allegiant Stadium that were in front hers.