Die-hard followers of the sport were not best pleased with the level of media coverage afforded to Swift when she attended boyfriend Travis Kelce‘s games for the Kansas City Chiefs last season.
And a few days out from the opening night of the 2024 season – when defending Super Bowl champions Kansas City host the Baltimore Ravens on Thursday – the NFL has already sparked outrage for showing the pop megastar more than anyone else in its new promo.
In the video, which runs through the six calendar months of the season to show highlights from the 2023 campaign, Swift appears an incredible five times throughout.
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Taylor Swift dominates a new promo for the 2024 NFL season ahead of this week’s openers
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She is first seen celebrating next to Kelce’s mom Donna at Arrowhead in two separate clips for September, before January includes her arriving at a game while wearing a custom-made ‘Kelce 87’ Chiefs jacket.
January also shows Taylor sharing a kiss with Travis on the field after Kansas City’s AFC Championship victory in Baltimore, while a clip of her chugging a beer on the big screen at last season’s Super Bowl features in February.
Meanwhile, star quarterback Brock Purdy, who inspired the San Francisco 49ers to a Super Bowl appearance last year, and Cincinnati Bengals counterpart Joe Burrow fail to earn a single appearance in the video.
Other high-profile players who did not feature in the promo include quarterbacks CJ Stroud (Houston Texans), Matthew Stafford (LA Rams) and Jordan Love (Green Bay Packers).
And despite being considered the face of the NFL, Chiefs quarterback Patrick Mahomes only appears at the very end of the video as he lifts the Vince Lombardi Trophy aloft.
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Swift features more than anyone in the video after featuring five times, with the NFL showing clips of her celebrating with Travis Kelce’s mom Donna (left) and kissing her boyfriend (right)
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Brock Purdy, who inspired the San Francisco 49ers to a Super Bowl appearance last year, doesn’t feature in the promo
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Another high-profile player who fails to appear is Cincinnati Bengals quarterback Joe Burrow
Does the NFL OVERUSE TSwift in promos?
NFL fans are furious with the amount of times Swift popped up in the promo, taking to X to vent their frustrations.
One wrote in astonishment: ‘Taylor Swift was shown 5 times in this 28 second clip of football being back.’
Another fumed: ‘STOP SHOWING TAYLOR SWIFT WE DONT CARE’.
A third posted: ‘saw taylor swift 5 times and didn’t even see my own team’.
A fourth commented: ‘lol I can be okay with Taylor Swift being in it once, but being the one individual with those most screen time for an NFL hype video is absurd’.
‘WHY ARE WE SHOWING TAYLOR SWIFT 5 TIMES I THOUGHT THIS WAS FOOTBALL?’ moaned another.
Football fans are not happy with the amount of coverage afforded to Swift in the promo
While one joked: ‘Taylor swift hype video’.
It remains to be seen whether Swift attends Kelce and the Chiefs’ first game of the season against the Ravens in Kansas City on Thursday night.
The songstress is not set to resume her international Eras Tour until she heads to Miami on October 18, meaning her schedule is free if she wants to support her man at Arrowhead.
