On September 23, 2023, Taylor Swift shocked the world when she turned up at Arrowhead Stadium, announcing her relationship with Kansas City Chiefs star Travis Kelce to the NFL and beyond as she sat alongside his mother, Donna.

Since then, things have moved swiftly with Taylor and Travis have ruled the NFL and entertainment worlds over the past nine months.

However, their relationship started before that fateful day in Kansas City – two months before to be exact. In fact, it can be traced back to a year ago today.

In her life, Taylor has accomplished things way greater than dating the boy on the football team, but that hasn’t meant her relationship with Travis hasn’t dominated headlines for the best part of a year. And all it took was one little friendship bracelet. Well, almost.

One year ago, on July 8, 2024, Travis attended Taylor’s Eras Tour at Arrowhead with a friendship bracelet and a dream.

Copy link to paste in your message

Taylor Swift and Travis Kelce’s relationship has taken the world by storm over the past year

There were signs he had even been plotting even before the concert with the NFL sharing a video of Travis making friendship bracelets for his Tight End University about a week before.

But his hopes were dashed when he discovered Taylor doesn’t meet anyone before the show in order to save her vocal chords for the marathon of songs she performs.

‘I was disappointed that she doesn’t talk before or after her shows because she has to save her voice for the 44 songs that she sings,’ Kelce said during a July episode of his New Heights podcast, which he cohosts with his brother, Jason Kelce. ‘So I was a little butt-hurt I didn’t get to hand her one of the bracelets I made for her.’

He added, ‘She doesn’t meet anybody, or at least she didn’t want to meet me, so I took it personal.’

However, fortunately for Travis, Taylor – or more likely someone in her camp – took pity on him and his efforts and the two are said to have begun dating but kept their blossoming romance very much under wraps.

In early September, while NFL broadcasters made countless Taylor-related puns on coverage of Travis’s games, the tight end remained coy, shutting down questions about his personal life.

It went from zero to 100, however, when the songstress stole the show at her NFL debut later that month.

Copy link to paste in your message

The Kansas City Chief star saw the singer perform her Eras Tour at Arrowhead last July

Copy link to paste in your message

The pop superstar stole headlines when she attended her first NFL game on September 23

Taylor admitted during her interview with TIME Magazine in December that they only went public with their relationship after dating for some time behind the scenes.

‘This all started when Travis very adorably put me on blast on his podcast, which I thought was metal as hell,’ she said.

‘We started hanging out right after that. So we actually had a significant amount of time that no one knew, which I’m grateful for, because we got to get to know each other. By the time I went to that first game, we were a couple. I think some people think that they saw our first date at that game? We would never be psychotic enough to hard launch a first date.’

The couple were captured driving off into the sunset, Travis’s convertible acting as their getaway car. But the hard launch was just the beginning. It opened the floodgates to the NFL’s season of Swift.

The following week the Chiefs traveled to the Big Apple for a clash with the Jets – a billing that had been hyped by the NFL all week with Taylor’s hit, ‘Welcome to New York.’ And sure enough, it was waiting for her – well, MetLife Stadium was.

Taylor and her A-List posse of Blake Lively, Ryan Reynolds, Hugh Jackman, Sophie Turner and others watched the reigning Super Bowl champions topple the Jets. The news week the routine continued, this time Taylor, wearing a Chiefs retro-style jacket designed by NFL reporter Erin Andrews, was pictured cheering along Brittany Mahomes, the wife of Chiefs quarterback Patrick, sparking the beginning of a friendship.

Copy link to paste in your message

The Grammy winner rocked up to MetLife with her A-List posse, including Blake Lively

Copy link to paste in your message

Travis and Taylor were spotted enjoying a romantic date night in New York City in October

On Saturday October 14, Taylor and Travis took their relationship to the next level: Off the field. The new couple made a surprise appearance at Saturday Night Live in New York. The A-list couple grabbed a meal at Nobu before making cameos during the 49th season premiere episode of the program. They then packed on the PDA at the cast afterparty, kissing and getting ‘handsy’ with one another.

After several weeks of supporting her NFL beau, it was time for Taylor to return to the spotlight, resuming her Eras Tour with the South American leg, and for Travis to take over the supportive partner duties.

Once she wrapped up her final shows in South America, Taylor returned to cheerleading in Green Bay on December 3 with the ‘Anti-Hero hitmaker’ appearing to have borrowed a red teddy coat from Brittany Mahomes to brace the frigid temperatures. This is when the NFL’s Swiftmania really took off.

With every game she attended, Taylor began to wear her heart more and more on her sleeve – literally. On Christmas, she wore a Santa hat with Travis’s No. 87 stitched into the fur and begun to wear friendship bracelets and more jewelry with his number on, until it culminated in her and Brittany’s now-infamous matching puffer jackets designed by San Francisco 49ers WAG Kristin Juszczyk on January 13.

Copy link to paste in your message

The songstress became fast friends with Brittany Mahomes – the wife of quarterback Patrick

Copy link to paste in your message

Taylor wore a Santa hat with Travis’s jersey number stitched into the fur on Christmas

Copy link to paste in your message

She wowed in a puffer jacket designed by San Francisco 49ers WAG Kristin Juszczyk

Travis, Taylor and Kansas City, though, shook it off with head coach Andy Reid and his players denying the furor around the singer’s support was a distraction. The Chiefs carried on in style, making the playoffs, beating the Miami Dolphins in the wild card round and setting up a clash against the Buffalo Bills in the divisional round.

The couple embraced on the Allegiant Stadium field amid a shower of red and gold confetti in fairytale scenes before partying the night away on the Sin City strip.

The offseason has been a whirlwind of Eras Tour shows with Travis following his girlfriend across the world to Australia and Singapore, vacations in the Bahamas, Coachella and a romantic getaway in Lake Como, which sparked engagement rumors.

Copy link to paste in your message

Taylor finally met Travis’s sister-in-law Kylie (second left during the postseason

Copy link to paste in your message

Copy link to paste in your message

The Anti-Hero hitmaker jetted from Tokyo to make the season showdown in Las Vegas

On April 19, Taylor celebrated the release of her latest album, ‘The Tortured Poets Department’, which gifted fans with songs, ‘So High School’ and ‘The Alchemy’, which are believed to have been written about Travis.

On May 9, Taylor kickstarted the European leg of her Eras Tour in Paris featuring a snippet of ‘So High School’ as she performed ‘The Tortured Poets Department’ segment for the first time, which included choreography inspired by Travis’s touchdown celebrations and the Chiefs’ ‘Swag Surf’.

The three-time Super Bowl winner attended all three of Taylor’s concerts at Wembley last month and was joined by Jason and Kylie who watched the ‘Blank Space’ icon perform for the first time. However, the box office moment came on night three of the run.

Travis stunned 90,000 fans by walking out on stage and joining backup dancers Kameron Saunders and Jan Ravnik for the pantomime skit during Taylor’s outfit change for ‘I Can Do It With A Broken Heart.’

On New Heights last week, Travis revealed: ‘I initially mentioned it to Tay but was like ‘How funny would it be if I rolled out on one of the bikes for the 1989 era,’ and she started laughing and was like ‘Would you seriously be up for doing something like that?’

Copy link to paste in your message

Taylor incorporated her new song, ‘So High School’ into her Tortured Poets Department era

Copy link to paste in your message

Travis stunned 90,000 fans at Wembley stadium when he joined Taylor on stage last month

Copy link to paste in your message

Travis and Taylor met Prince William, George and Charlotte backstage at the London show

‘I was just like, ‘what? I would love to do that, are you kidding me?’ I’ve seen the show enough, might as well put me to work here.

‘Sure enough she found the perfect part of the show for me to come in. No bike in case I ran into somebody else or hit one of the dancers. It was the safest option.’

Travis continued the grand gestures of love the following by surprising his superstar girlfriend. He jetted over to Dublin following a teammate’s Stateside wedding to once again set up camp in the VIP, eliciting an overjoyed, shocked expression from Taylor when she clocked him in the crowd.

The past 12 months have proven that Travis Kelce is truly the king of manifestation. From one friendship bracelet has spawned an incredible Love Story.