Patrick Mahomes, the Kansas City Chiefs quarterback and NFL icon has signed a deal with “PRIME” energy drink. Mahomes has won two Super Bowl championships, earning him two Super Bowl rings. His career is marked by numerous achievements, including being named the NFL Most Valuable Player and Offensive Player of the Year in 2018.
Logan Paul’s career transition from YouTube sensation to WWE superstar needs no introduction. Having beaten Rey Mysterio in a title matchup, he is the current WWE United States Champion. Paul has continued to make headlines through his antics, including a recent trade involving his championship belt and Patrick Mahomes’ Super Bowl ring.
A Super Bowl ring typically costs between $30,000 and $50,000, depending on its design and the materials used. On the other hand, the WWE Championship belt, made of solid gold, is estimated to be worth around $500,000.
Recently, Mahomes and Paul made headlines when they traded Mahomes’ Super Bowl ring for Paul’s WWE belt. It is unclear what the exact value of a United States Championship Belt is. This trade was part of a promotional video for PRIME.
Patrick Mahomes signed a sponsorship deal with Logan Paul’s ‘PRIME‘
Patrick Mahomes has signed a deal with PRIME, becoming the face of its flagship product, Hydration. This partnership was announced with a promotional video featuring Mahomes and Logan Paul. The video, which involved the playful trade of Mahomes’ Super Bowl ring for Paul’s WWE belt, went viral recently. The details of Mahomes’ deal with PRIME have not been disclosed, but it’s rumored to be substantial.
PRIME is an energy drink co-founded by Logan Paul and KSI. It aims to provide a healthier alternative to traditional sports drinks, boasting zero added sugar and 10% coconut water. PRIME has gained significant popularity, selling one billion bottles in 2023 and generating approximately $1.2 billion in revenue. Its creative marketing strategies, including partnerships with high-profile athletes like Mahomes, have contributed to its success.
Patrick Mahomes, Logan Paul and KSI(Credits-X)
In addition to Mahomes, PRIME has partnered with several notable sports teams and athletes. These include KSI’s boyhood club Arsenal FC of the English Premier League, FC Barcelona, and Bayern Munich. PRIME also sponsors the UFC, marking its entry into the world of mixed martial arts. Prime has managed to tap into several high-profile sports, reminiscent of Red Bull energy drink in the late 2000s and early 2010s.
As one of the most accomplished and popular players in the NFL, Mahomes brings significant value to the PRIME brand. His involvement in PRIME’s marketing campaigns, including the viral video with Logan Paul, has already generated considerable buzz. While the exact worth of Mahomes’ deal with PRIME is unknown, it’s clear that both parties stand to benefit greatly from this partnership.
