The ad misusing Johansson’s face and voice has now been seemingly scrubbed from the internet.
She’s one of the first, but she certainly won’t be the last. Scarlett Johansson has taken legal action against an AI app and its parent company for illegally using her name and likeness for their advertisements.
An artificial intelligence image-generating app called Lisa AI: 90s Yearbook & Avatar posted a 22-second ad featuring Johansson on X/Twitter on October 28, according to Variety—however, the actor’s reps confirmed to the outlet that she is not a spokesperson for the app. They also confirmed that her attorney, Kevin Yorn, was forced to rectify the situation in a legal capacity. Since then, the advertisement has seemingly been completely wiped from the internet, as no trace of it appears to be left.
Variety reviewed the ad before it was scrubbed from the world wide web, and claimed that it began with an old video of Johansson behind the scenes of Marvel’s Black Widow, during which she invites the audience to join her somewhere special. “What’s up guys?” she says in the original clip. “It’s Scarlett and I want you to come with me for the premiere of Black Widow.”
However, in the ad version, a graphic covers her mouth before the “premiere” part, and the screen transitions into AI-generated photos that attempt to capture the actor’s likeness. “It’s not limited to avatars only,” a fake imitation of Johansson’s voice then tells the viewer in the promotion. “You can also create images with texts and even your AI videos. I think you shouldn’t miss it.”
There is fine print on the ad, interestingly enough: “Images produced by Lisa AI. It has nothing to do with this person.” Lisa AI apps are created by Convert Software, and several of the company’s applications are still available for download on the Apple and Google Play stores at the time of publication.
“We do not take these things lightly,” Yorn told Variety in a statement. “Per our usual course of action in these circumstances, we will deal with it with all legal remedies that we will have.”
California is known for its privacy laws and rights, including against the “unauthorized use of one’s ‘name, voice, signature, photograph or likeness’ for the purpose of advertising or promotion,” according to Variety. It’s clear this kind of case is being litigated to set a precedent—as it should, go ScarJo—but often cases involving misuse of a famous person’s likeness are settled with cease and desist papers. It’s great to see her going the extra mile, as we need all hands on deck to curb the uncontrolled growth and unchecked overreach over AI.
This is the second time recently that a celebrity has made headlines through the unlawful use of their name and likeness via AI. In October, Tom Hanks opened up about an ad for a dental plan that employed an AI version of the well-known performer. On his Instagram stories, Hanks warned fans, “Beware! I have nothing to do with it.” Back in September, Game of Thrones author George R.R. Martin — along with seventeen other writers — sued OpenAI for copyright infringement. The time to resist is now, folks.
News
Will Smith Cries and ‘REGRETS’ ADMITTING to Handing Jaden Smith Over to Diddy His Freak-Offs (VIDEO) – daem
It’s true that Diddy received Jaden Smith from Will Smith because of his freakouts. Social media users are discussing the newest developments in the dramatic case…
Markle vs Markle! Mez will face what she has done as her sister reveals SHOCKING SECRETS about the terrifying conspiracy – daem
It’s Markle vs. Markle! Samantha Markle Accuses Meghan of Defamation to Cover Up ‘False Rags-to-Riches’ Narrative Meghan Markle’s half-sister, Samantha Markle, has accused the Duchess of Sussex…
NEW ERA: Louise finally appointed Duchess of Sussex – which means Meghan is KICKED OUT – daem
In a surprising turn of events, Buckingham Palace has announced that Lady Louise Windsor, the 25-year-old daughter of Prince Edward and Sophie, Countess of Wessex, will be…
Taylor and the ‘MIRACLE: She’s no longer alone between dances – daem
Taylor Swift and Travis Kelce were spotted enjoying a lively moment together at the 2024 US Open, where they joined in a spontaneous sing-along to The Darkness’s…
DON’T MISS: Explore Patrick Mahomes’ $2.9 Million Mansion – HE ALWAYS INVESTS IN THE BEST FOR HIS FAMILY – daem
When Patrick Mahomes signed his first long-term contract with the Kansas City Chiefs, he purchased a home that, with regard to superstar standards, was considered to be…
NFL approves Travis’ request, Taylor will sign with ‘KC Chiefs’ National Anthem – “Both Travis and Taylor are great young men — they seem very happy,” Goodell says – daem
Travis Kelce roυtiпely draws a crowd of reporters aпd cameras oп the so-called opeпiпg пight of the Sυper Bowl. Bυt this year is пext level for the…
End of content
No more pages to load