In the ad spot, unapproved by Johansson, an AI version of the Marvel star appears to be on the set of ‘Black Widow’
CINDY ORD/GETTY IMAGES
Scarlett Johansson is fighting back against a company using her image and voice for its AI app.
The actress and activist, through her attorney Kevin Yorn, has taken legal action, Variety reports.
“We do not take these things lightly,” Yorn told the outlet. “Per our usual course of action in these circumstances, we will deal with it with all legal remedies that we will have.”
The 22-second ad came to their attention on Oct. 28 when it was posted on X/Twitter by the image-generating app Lisa AI: 90s Yearbook & Avatar.
Yorn confirmed to PEOPLE that it was a simple cease-and-desist situation and the ad has since been taken down.
GOTHAM/FILMMAGIC
In the spot, unapproved by Johansson, per Variety, an AI version of the Marvel star appears to be on the set of Black Widow.
“What’s up, guys? It’s Scarlett and I want you to come with me,” the faux Johansson says from a backstage area.
Under the ad in fine print, the text reads: “Images produced by Lisa AI. It has nothing to do with this person.”
PEOPLE reached out to Lisa AI for comment but did not immediately receive a response back.
Never miss a story — sign up for PEOPLE’s free daily newsletter to stay up-to-date on the best of what PEOPLE has to offer, from juicy celebrity news to compelling human interest stories.
Regulation of AI technology, overall, is one of the issues that actors are fighting for with the ongoing SAG-AFTRA strike. SAG-AFTRA president Fran Drescher, during a press conference in July when the strike began, declared the “entire business model has been changed by streaming, digital, A.I.”
In June, Tom Cruise spoke up on artificial intelligence and the potential threats during the Screen Actors Guild’s negotiations with the Alliance of Motion Picture and Television Producers before the union went on strike, a source confirmed to PEOPLE.
Tom Hanks has spoken out against the use of AI. In September, the two-time Academy Award-winner, 67, warned his followers on Instagram about a promotional video for a dental plan using a computer-generated image of him.
“BEWARE!! There’s a video out there promoting some dental plan with an AI version of me. I have nothing to do with it.”
News
Will Smith Cries and ‘REGRETS’ ADMITTING to Handing Jaden Smith Over to Diddy His Freak-Offs (VIDEO) – daem
It’s true that Diddy received Jaden Smith from Will Smith because of his freakouts. Social media users are discussing the newest developments in the dramatic case…
Markle vs Markle! Mez will face what she has done as her sister reveals SHOCKING SECRETS about the terrifying conspiracy – daem
It’s Markle vs. Markle! Samantha Markle Accuses Meghan of Defamation to Cover Up ‘False Rags-to-Riches’ Narrative Meghan Markle’s half-sister, Samantha Markle, has accused the Duchess of Sussex…
NEW ERA: Louise finally appointed Duchess of Sussex – which means Meghan is KICKED OUT – daem
In a surprising turn of events, Buckingham Palace has announced that Lady Louise Windsor, the 25-year-old daughter of Prince Edward and Sophie, Countess of Wessex, will be…
Taylor and the ‘MIRACLE: She’s no longer alone between dances – daem
Taylor Swift and Travis Kelce were spotted enjoying a lively moment together at the 2024 US Open, where they joined in a spontaneous sing-along to The Darkness’s…
DON’T MISS: Explore Patrick Mahomes’ $2.9 Million Mansion – HE ALWAYS INVESTS IN THE BEST FOR HIS FAMILY – daem
When Patrick Mahomes signed his first long-term contract with the Kansas City Chiefs, he purchased a home that, with regard to superstar standards, was considered to be…
NFL approves Travis’ request, Taylor will sign with ‘KC Chiefs’ National Anthem – “Both Travis and Taylor are great young men — they seem very happy,” Goodell says – daem
Travis Kelce roυtiпely draws a crowd of reporters aпd cameras oп the so-called opeпiпg пight of the Sυper Bowl. Bυt this year is пext level for the…
End of content
No more pages to load