Kanye West and Taylor Swift have been beefing for quite some time.

West is in the headlines as he claimed he made more than $19 million from his low-key Super Bowl LVIII ad.

In an era where traditional advertising methods are constantly being reevaluated, Kanye West’s recent Super Bowl commercial stands as a testament as he crafted his ad using an iPhone. He spent $7 million on a Super Bowl slot with a $0 production budget.

This bold move generated an astounding 284,357 orders for Yeezy, totaling $19.3 million in sales in less than 24 hours.

West took to Instagram and posted a screenshot of a text message, seemingly from his accountant, that breaks down the items sold, conversion rate, and total profit.