It’s another example of the influence Taylor Swift wields when it comes to her relationship with her devoted fans.
On Tuesday, the pop superstar urged her so-called Swifties, which includes 272 million Instagram followers, to register to vote on National Registration Day, and they ended up answering her call in droves.
According to the non-profit, non-partisan Vote.org, Swift helped register more than 35,000 first-time voters on the site from her Instagram post.
On top of those new voter registrations, 50,000 people also confirmed that they were registered, Vote.org CEO Andrea Hailey said in a news release.
There was also a 115% increase of 18-year-old registrants compared to last year, and said a total of over 1.3 million visited the site from her post.
Powerful: Taylor Swift, 33, flexed her muscles within the political arena once again and helped influence more than 35,000 first-time voters to register to vote after she shared an Instagram post on National Voter Registration Day; seen in July
Hailey went on to give thanks to the Karma star for using her influence to help promote the democratic process.
‘Dear @taylorswift13 – may these stats serve as our love letter to you for amplifying voter voices!,’ she wrote. ‘Together, we make democracy shine!’
Nick Morrow, the communications director for Vote.org, also shared on X (formerly Twitter) that the ‘site was averaging 13,000 users every 30 minutes.’
In a node of respect to Swift’s birth date and favorite number, Morrow continued, ’13! Let’s just say her reputation for being a mastermind is very well-earned! #NVRD.’
This all began when singer-songwriter encouraged her fans to get to the polls in the upcoming midterm elections by sharing a statement on her Instagram Stories on Tuesday.
‘Are you registered to vote yet?’ Swift began in her post. ‘I’ve been so lucky to see so many of you guys at my US shows recently. I’ve heard you raise your voices, and I know how powerful they are. Make sure you’re ready to use them in our elections this year!’
The You Need To Calm Down star concluded with a link to Vote.org: ‘Register to vote in less than 2 minutes at vote.org/nvrd.’
Swift first started getting vocal about politics in 2018 when she spoke out in support of Tennessee’s Democratic Senate candidate Phil Bredesen. She went on to slam the record of his Republican opponent, U.S. Rep. Marsha Blackburn, citing Blackburn’s opposition to certain LGBTQ rights and voting against the Reauthorization Of The Violence Against Women Act in 2013.
Swifties answer the call: The CEO of Vote.org Andrea Hailey shared on X the numbers that resulted from the link in Swift’s statement encouraging her fans to vote, which includes signing up over 35,000 registrations and 50,000 people confirming that they were registered
Swifties get involved: Nick Morrow, the communications director for Vote.org, also shared on X (formerly Twitter) that the ‘site was averaging 13,000 users every 30 minutes’
The West Reading, Pennsylvania native also spoke out about the importance of Swifties casting their ballots in 2020.
And then, earlier this year, Swift urged her fans to vote, which included residents of Nashville in July to take part in the city’s highly contested mayoral election.
She would go on to share a selfie where she held an ‘I voted today’ sticker on her Instagram Stories.
Socializing: The pop superstar encouraged her fans, which includes 272 million Instagram followers, to get to the polls and vote in the upcoming midterm elections
Using her influence: Swift has been using her influence to get people out to the polls since 2018, which includes the recent mayoral race in Nashville
‘Hi Nashville! Early voting for our city officials and some statewide seats begins today,’ she wrote at the time.
‘We have the opportunity to choose those who will represent us for the next four years,’ the Grammy winner continued. ‘I voted today and I urge each and every one of you to do the same and make your voice heard.’
Upon seeing the influence Taylor Swift had on getting first-time voters registered this week, Hailey shared her hope for the future
‘This generation’s eagerness to participate is a game changer. They are the future, and their energy will shape the outcomes of upcoming elections,’ Hailey said.