The Eras tour by pop star Taylor Swift, which kicked off in Australia, particularly in Melbourne, has been forecasted to generate significant economic value. Melbourne’s Lord Mayor Sally Capp mentioned that the tour could contribute around 1.2 billion Australian dollars (approximately $780 million) to the city’s economy alone. This estimate takes into account the influx of fans attending the concerts, leading to increased demand for various services such as hotels, flights, and accommodations.
The impact of Swift’s global tour, often referred to as “Swiftonomics,” extends beyond Australia. Bloomberg Economics suggests that events like Swift’s tour, Beyoncé’s tour, and blockbuster films such as the “Barbenheimer” series could have contributed as much as $8.5 billion to U.S. economic growth in the third quarter of 2023.
However, economists have cautioned that while the tour might provide a short-term boost to the Australian economy, there are concerns regarding the country’s low savings rate and the overall cost of living. With the savings rate at its lowest since 2007, households are under significant pressure, especially considering the current environment of higher interest rates. Additionally, there are worries that the surge in concert-related spending might divert funds away from other sectors, particularly those that are already experiencing weak consumer activity.
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Furthermore, Disney announced that Swift’s concert film, “Taylor Swift: The Eras Tour (Taylor’s Version),” will be exclusively available for streaming on Disney+, showcasing the continued partnership between Swift and the entertainment industry giants.
