Taylor Swift’s Presence Boosts NFL and Chiefs’ Revenue by $27 Million per Game for Travis Kelce
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Taylor Swift’s Attendance Boosts NFL and Chiefs’ Revenue by $27 Million per Game with Travis Kelce
The past few months have been particularly remarkable for the pop icon. She became a billionaire, graced the cover of Time Magazine, and was named the 5th most powerful woman in the world by Forbes Magazine. Additionally, her personal life with Kelce is flourishing, and this personal relationship has a considerable financial impact as well.
When Swift arrived at Arrowhead Stadium in September to support Kelce, she made waves throughout the sports and entertainment world. However, the full extent of her financial impact is only now being understood. Experts believe she has brought in a whopping $321 million for the Chiefs.
Swift has attended 12 games so far, translating to $27 million worth of advertising for the Chiefs in each game. This figure is based on the amount of free advertising the Chiefs received simply by being associated with the 12-time Grammy winner.
Furthermore, Swift’s attendance has translated into increased viewership, with reports suggesting a 20% increase in female viewership for the NFL this regular season. If Swift attends the Super Bowl, she could potentially break all records, although it won’t be as straightforward as attending other games for her.
Swift’s international tour, “The Eras,” is set to resume its international leg, with a performance scheduled in Tokyo, Japan, on February 10th, while the Super Bowl is scheduled for February 11th. With 10-12 hours of airtime between both locations, Swift will not only be able to make it in time for the biggest football game but will also have a day to spare. She will cross the international date line in her travel and return to America on February 10th.
Do you think Taylor Swift will witness the Chiefs win another Super Bowl? Let us know in the comments.
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