Taylor Swift’s The Eras Tour continues to break records and generate unprecedented sums of money in the areas where it stops.

The tour, in which Swift, 33, runs through hits from her 17-year career, is on pace to make ‘a projected gross of $2.2 billion in North American ticket sales alone,’ TIME reported on Wednesday.
According to TIME, industry analysts said that the Look What You Made Me Do performer’s lucrative tour should surpass $1 billion in revenue by March of 2024, when Swift is slated to be overseas.

The numbers would give the Shake It Off singer the most-profitable tour ever, surpassing the $939 million Elton John made on his The Farewell Yellow Brick Road tour, according to the outlet.

Swift would have plenty of time and places to pad the numbers, as she’s slated to be on the road for at least seven months from the time when she’s projected to hit the milestone.

The Grammy-winner has massively infused the economies of the 20 cities it has stopped in, boosting travel, transportation, lodging and local businesses, as TIME reported that the tour is slated to prompt $5 billion in consumer spending.

The Federal Reserve reported last month that the tour has been a boost to national tourism.

Local businesses made more money on Swift’s opening night in Glendale, Arizona surpasses than it did for Super Bowl LVII earlier this year, TIME reported, citing that in a business sense, Swift’s concerts have been the equivalent to two to three Super Bowls each weekend over the past five months.

Swift hit the road in Glendale this past March for the tour, which includes a 44-song setlist of her hits, sweeping through locales including Philadelphia, Chicago and Seattle in 53 total shows, prior to wrapping up its first leg in Los Angeles earlier this month.

The West Reading, Pennsylvania-born star has also added dates in major cities such as Indianapolis, New Orleans and Toronto, as result of the overwhelming demand.

The tour is set reconvene August 24 in Mexico City, Mexico at Foro Sol for four dates with Sabrina Carpenter as her opening act.

The Cardigan vocalist in June revealed that her tour was going international next year for concerts in Asia, Australia and Europe, with dates extending through November of 2024.

The songstress has also seen a significant spike in her music sales amid the trek, with an almost 80 percent increase in streaming totals since the tour began in March.

The Anti-Hero artist’s shows have drawn a number of celebrities in attendance, including Drew Barrymore, Cara Delevingne, Gigi Hadid, Mariska Hargitay, Selena Gomez, Billy Joel, Paul Rudd, Emma Stone, Miles Teller and Reese Witherspoon.

A number of industry experts weighed in to the publication on the tour’s massive success and the reasons behind it.

Industry analyst Alice Enders said that the singer’s tour couldn’t have come at a better time, as a restless public is willing to splurge following the restrictive years of the coronavirus pandemic.

‘We are in an experience economy where people crave going out and participating in social events,’ Enders, a one-time senior economist at the World Trade Organization, told the publication.

Enders said that ‘it’s no surprise that people are flocking to this Eras Tour experience in what is increasingly an otherwise digital environment we live in.’

Nora Princiotti, who co-hosts The Ringer podcast Every Single Album: Taylor Swift , told TIME that Swift’s deep catalog of hits laid the foundation for the historically-lucrative tour.

‘She can go three and a half hours and just hit after hit after hit,’ Princiotti told the publication, adding, ‘I don’t know that anybody envisioned a tour of this scale ever happening.’