The Super Bowl-winning tight end, 34, has filed for trademarks on phrases, including his own name, according to trademark attorney Josh Gerben.
In addition to his name, the NFL player is reportedly also looking to trademark his Instagram handle, ‘Killlatrav,’ his signature catchphrase, ‘Alright Nah,’ a reference to his jersey number, ‘Flight 87,’ and ‘Kelce’s Krunch.’
According to Gerben, the filings are said to claim that Kelce will use the trademarks for a variety of purposes, including pins, posters, bobbleheads, clothing and even a cereal.
The ‘Killatrav’ filing states that its intended purpose is for jewelry, including label pins.
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Among the new filings is ‘Kelce Krunch,’ the name of the tight end’s limited edition cereal
Both his social media handle and ‘Alright Nah’ catchphrase were well-known and associated with Kelce by NFL fans, with the latter popularized by his frequent use of it during his ‘New Heights’ podcast with his brother, Philadelphia Eagles center Jason Kelce.
Kelce launched his limited edition ‘Kelce Krunch’ cereal last year after signing a multi-year endorsement deal with grocery store chain Hy-Vee, in 2021, with some of the proceeds going to his foundation.
The final trademark ‘Flight 87′ is a nod to his jersey number, which also features in Kelce’s other endeavors, including his foundation, ’87 & Running.’ Its filing also states its intended purpose is jewelry.
All five of the trademark applications were filed on October 30 and are awaiting examination.
The apparent new business ventures come after his new high-profile relationship with pop star Swift, 33, has rocked the NFL – and the world.
The couple’s budding romance has dominated headlines over the past month after the Love Story songstress began cheering on her football beau at Chiefs games.
The 12-time Grammy Award winner has been spotted supporting her boyfriend from the stands at four of his games this season, sitting alongside his mom, Donna, and dad, Ed, at times.
She first made an appearance at Arrowhead for the reigning Super Bowl champions’ rout of the Chicago Bears in Week 3 before rocking up to MetLife Stadium with her celebrity entourage of Blake Lively, Ryan Reynolds and Hugh Jackman, to watch the Chiefs narrowly beat the New York Jets.
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Taylor and Travis’ whirlwind romance has rocked the NFL and dominated headlines
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The pop princess has attended four of Kansas City’s games this season to cheer on her beau
The pop superstar has since cemented her newfound ‘WAG’ status by creating a celebratory handshake with Chiefs quarterback Patrick Mahomes’s wife, Brittney, which they pulled out during the game against the Chargers on October 22 after also watching on as her boyfriend and co. triumphed over divisional rivals, the Denver Broncos, on October 12.
However, Swift did not show her face at the rematch against the Broncos on Sunday and the Chiefs, who had been on a six-game winning streak, lost in her absence on a frigid cold day in Mile High city.
It is unlikely Swift will attend any more of the Chiefs games before she hits the road again for her Eras Tour.
Kansas City faces the Miami Dolphins in Germany this Sunday, while Swift returns to her blockbuster international tour in Buenos Aires, Argentina on November 9.
Throughout his pro football life, Kelce has made a total of $77.03million from his various contracts with the Chiefs – per Spotrac.
And the two-time Super Bowl winner has proven to be quite the entrepreneur off the field too.
Not only does Kelce have the successful New Heights podcast with Eagles center and brother, Jason, but he has considerably expanded his repertoire.
The Ohio native has his own fashion line, Tru Kolors, a nod to his initials. According to its website, it is a sportswear brand inspired by vintage clothing.
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The songstress has been spotted in a suite with quarterback Patrick Mahomes’s wife, Brittney
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Kelce is now looking ahead to a run of games without his girlfriend Taylor Swift in attendance
‘I like to show off who I am through what I wear,’ Kelce says on the site. ‘I think colors are a unique way to connect people and an amazing way to express yourself.’
Kelce also hosted his own music festival in the week of the 2023 Draft, also held in Kansas City.
The ‘Kelce Jam’ festival included performances from Rick Ross, Machine Gun Kelly and of course, a beer chug from Kelce off a replica Lombardi Trophy.
He also enjoyed the spotlight during the offseason, hosting Saturday Night Live following the Chiefs win in Super Bowl LVII.
He was the 35th athlete to host SNL behind Charles Barkley, Dwayne ‘The Rock’ Johnson and Peyton Manning, among others.
