Travis Kelce joined his entire team at the Chiefs’ Super Bowl 2024 victory parade in downtown Kansas City on Wednesday, celebrating with pride in his finest red and gold.

The tight end, 34, wore a red Chiefs hoodie and backwards team cap as he rode a double-decker bus through his hometown, accessorizing with a gleaming gold WWE wrestling belt customized with the Chiefs logo and their champion status.

As part of its partnership with the NFL, World Wrestling Entertainment creates bespoke belts to commemorate each year’s Super Bowl winners, and provided similar designs to the Chiefs following their victories in 2020 and 2023.

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Travis Kelce showed off his custom WWE belt at the Chiefs’ victory parade in Kansas City.Getty Images

He was otherwise dressed down in a Chiefs cap and hoodie.AFP via Getty Images
“I don’t know if you see this belt, but man this belt’s got something on it,” Kelce told the crowd during 2020’s victory parade. “It’s got the heavyweight champions of the world, baby!”

That same year, WWE Chief Content Officer Paul “Triple H” Levesque told Yahoo Sports the championship belts have “become a symbol that you’ve made it.”

“When you meet athletes over the years, they would see the championship belt and ask if they could hold it and ask if it was the actual title. You’d see these reactions and these moments and you had these opportunities,” he said at the time.

“The WWE title started to symbolize being this over-the-top champion. It’s a little hard with a trophy, but with a title belt I can hold it up in the air, I can wear it around my waist, I can parade around with it. Everything about it says you’re a champion when you have one.”

This marks Kelce’s third WWE Super Bowl belt — one for each Chiefs win.AFP via Getty Images
Although girlfriend Taylor Swift, 34, is currently in Australia prepping for several Melbourne Eras Tour shows, Kelce palled around with quarterback Patrick Mahomes and his stylish wife, Brittany, as well as mom Donna, known affectionately as Mama Kelce.

The Kelce matriarch wore a black jacket layered over a white hoodie as she beamed with pride and took photos from the bus.

Clad in a red team varsity jacket, Patrick honored Valentine’s Day by giving his wife a rose in a photo she posted on Instagram.

As for the mom of two, she sported a white jacket over a bedazzled red Super Bowl shirt, accessorizing with a diamond-encrusted football pendant.

Kelce wore a huge Bud Light chain to last year’s parade.Getty Images

Patrick Mahomes got into the Valentine’s Day spirit.brittanylynne/Instagram

Brittany Mahomes sparkled in a diamond football necklace.brittanylynne/Instagram
In 2023, Kelce celebrated the Chiefs’ win over the Philadelphia Eagles — and brother Jason Kelce, the team’s center — in an all-white windbreaker and an over-the-top Bud Light diamond chain necklace in the shape of a beer can.

Things got particularly boozy last year, with the three-time champ guzzling Fireball shots, drinking Bud Light and getting rowdy on top of the double-decker bus that transports players through the parade route.

Kelce is known for his fashion sense, having worn a particularly sparkling Amiri suit ahead of the big game in Las Vegas on Feb. 11.

He coordinated with Swift, who wore her own bejeweled all-black look, sporting crystal-covered Area jeans and a crocheted Dion Lee corset top along with sweet and sentimental accessories dedicated to Kelce.