The popular NFL Memes X account begged quarterback Lamar Jackson to ‘save them from a Swift Super Bowl.’

It was back in October when an NFL official stressed that Swift and Kelce’s relationship had not been orchestrated by the league. to a TV camera as she was shown on the screen for the umpteenth time this season.

‘It was a perfect storm of pop culture and sports colliding in a really positive way, with two incredibly passionate fan bases merging together and interacting in ways that they hadn’t before. So for us, it’s fantastic,’ said Ian Trombetta, the NFL’s senior vice president of social, influencer and content marketing, in October.

‘Hopefully those — especially the young women — that have now gained an interest in not only Travis Kelce, but the NFL more broadly, can stay with us throughout the year and years to come,’ Trombetta said.

Not that the NFL thinks there’s a ton of room for improvement: It says 47 percent of its fans are women, and it’s the No. 1 sport among people ages 8 to 24.

The league has worked for several years to court women, including by promoting flag football or touting female hires for teams’ coaching staffs.

That came as negative developments turned people off: domestic violence cases involving players; misogyny and sexual harassment during former Washington Commanders owner Dan Snyder’s tenure.

That was on top of an investigation launched in May by New York and California prosecutors into accusations of sexual harassment and racial discrimination at NFL corporate offices.